Friday 15 May 2009

Vodafone Bows as Week's Top Viral Ad Campaign

NEW YORK (Ad Age.com) -- For the first time since Visible Measures and Ad Age started publishing a viral video chart, a new campaign has nabbed the top spot. With 785,160 views, Vodafone's "Make the Most of Now" makes its debut as the week's most watched.

As a reminder, Visible Measures tracks viral campaigns for this chart; in some cases, a campaign can include multiple videos. In the case of "Make the Most of Now," Vodafone created several short videos, all of which are being measured.

Also new on the list: the Google Chrome shorts, a campaign the search giant recently extended to TV, and the uber-slick and sexy Chanel No. 5 ad that we've seen making the rounds on the web.

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