Z4 Augmented Reality - Phase 2

So as we have just launched the second iteration of Augmented Reality application (Mac users should now be happier) we thought it a good time to give a HUGE shout to all those that have worked on the both the Augmented Reality element but also the great online advertising campaign that is currently supporting it.

We have had some great results from the campaign overall including some great PR; with the application being downloaded over 9,500 times in its first 3 weeks of release. Also 18% of people who hit the bmw.co.uk/z43d landing page downloaded the application.

But the guys didn’t stop at an online campaign and AR application. They also turned up at the crack of dawn to take the Z4 for a spin around London. Check out BMW Z4 vs. London