Z4 Augmented Reality - Phase 2

So as we have just launched the second iteration of Augmented Reality application (Mac users should now be happier) we thought it a good time to give a HUGE shout to all those that have worked on the both the Augmented Reality element but also the great online advertising campaign that is currently supporting it.

We have had some great results from the campaign overall including some great PR; with the application being downloaded over 9,500 times in its first 3 weeks of release. Also 18% of people who hit the bmw.co.uk/z43d landing page downloaded the application.

But the guys didn’t stop at an online campaign and AR application. They also turned up at the crack of dawn to take the Z4 for a spin around London. Check out BMW Z4 vs. London

Dare Digital 3D Z4

1st Augmented reality BMW AD

As mentioned the application has been produce as part of an integrated campaign which saw the TV ad air yesterday; which features a choreographed piece of art being created using the Z4 as the paintbrush which was all created at Dare, check out the video and if you have a webcam check out the BMW page to download the software to start driving your Z4