This ad for Amnesty International called Eye Tracking was recently installed on a bus stop in Hamburg, Germany - featuring a built-in camera and eye-tracking technology. When no-one is looking, the ad displays an image depicting a case of domestic violence. Once the camera detects an onlooker, it switches (after a delay), showing the same couple looking rather happy and normal.
The ad picked up the Cannes Lions 2009 Outdoor Silver Award and seems to make use of technology similar to that built into many digital cameras for blink and smile detection.
This is a brilliant use of technology that dramatically intensifies the ad’s already powerful message. I hope we see more interactive ads like this in the future.
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