Amnesty Bus Stop Ad Knows If You’re Looking

This ad for Amnesty International called Eye Tracking was recently installed on a bus stop in Hamburg, Germany - featuring a built-in camera and eye-tracking technology. When no-one is looking, the ad displays an image depicting a case of domestic violence. Once the camera detects an onlooker, it switches (after a delay), showing the same couple looking rather happy and normal.

The ad picked up the Cannes Lions 2009 Outdoor Silver Award and seems to make use of technology similar to that built into many digital cameras for blink and smile detection.

This is a brilliant use of technology that dramatically intensifies the ad’s already powerful message. I hope we see more interactive ads like this in the future.

Gucci by Chris Cunningham

Chris Cunningham is back with a new ad for Gucci. Although the idea that the master of dark and disturbing music videos has teamed up with a fashion brand may be a surprising one, the collaboration is most successful, with Cunningham managing to make the first interesting perfume ad we’ve seen in some time. The spot also features a reworking of Donna Summer’s I Feel Love, which was produced and arranged by the director.

Ok someone is pissed

To quote my leader Flo Heiss "Blimey. Someone got out of the wrong side of the bed this morning."

Dare make an appearance 24 secs in the film

Meerkat Outtakes..... SIMPLES!

Here are the 'Outtakes' from the commercial SIMPLES!